Book Review: What Would Google Do ?

What Would Google Do? What Would Google Do? by Jeff Jarvis

My review

rating: 3 of 5 stars
I have to admit that the title of this book put me off from the start. Could it be a serious book based on a blatant rip off of WWJD. So I was a bit grumpy to start with, but the author won me over by the end of the book.

Jarvis does a pretty good job of pulling apart some of the things that Google has done and tries to apply it to other industries.

Google is perhaps give a bit too much credit as being the saviour of all businesses. Google got lucky with Adsense – it was a search company without any income until Adsense and Adwords was created. That was a stroke of genius that has made the company immensely rich. Going from that to youtube, google maps and gmail – and including them as brilliant innovations that will make google more $$$ is a bit of a stretch I think. Google still feels a little like a one product company to me. Time will tell which of their spaghetti on the wall sticks.

For those who don’t know much about the history of Google, or haven’t read The Search or The Long Tail for eg then this book is a good place to start and indeed complement them quite well.

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Book Review: What Would Google Do ?

False Economy of shared hosting

12-03-2009 9-54-52 AM So I’m really happy with as a host – they are cheap and their support is fast and accurate, even brilliant.

But I do have to wonder what sort of false economy or empty marketing is used to promote a shared hosting service with 768000 MB of storage and 750 000 MB of bandwidth a month.

I had a process go haywire and they were close to shutting me off for using too many shared resources. So I know they monitor how much of the box your little account uses.

Leaves me wondering how anyone could possible use that much bandwidth without trigger a trap – or indeed how you would ever backup that much data.

False Economy of shared hosting