From Tom Hogarty, Senior Product Manager Lightroom and Camera RAW’s blog.
There are tax rules that need to be accounted for in every region and pricing considerations based on our relationship with retail partners. –TH
OK, So there are local taxes and local retailers. I assume that local retailers in the US also need to make a profit, so surely the same margin can be enjoyed by international retailers ?
[Reimo, price differentials are not based strictly on the cost of localizing a product into a different language. Each price point is determined by local market factors and obviously affected by exchange rates. -TH]
Ooooh the conspiracy theorists will see this as actually saying that because the US dollar is so weak that Adobe is trying to recoup some profit from their international customers.
Apologies if these quotes are too cheekily taken out of context, but I’m seeking for good story from Adobe and feeling frustrated that I can’t find one.